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Jan 23, 2011 7:30am EST
in the middle of a renovation, john halco, the chef and owner of comfort did something completely unexpected. he asked his customers for money. >> i thought it was a really creative idea. i mean every time you walked in you could see the card. i was reading about it. it was very creative. a hastings kind of way approaching things. >> like so many other cash strapped small businesses, he first turned to the banks for help. no one would loan him the money. >> there's not enough money in circulation to support our business activity. so restaurants and book stores and small businesses that need cash to stay alive basically have to make their own. >> he let his customers know that his company is struggling and gave them the opportunity to invest in his business. >> if you purchase a vip card for $500, i'll activate the card or cards with $600 on it. so right off the top, you get 20% on your investment to be used in my restaurant. >> it is a stroke of genius. like we were able to purchase a card knowing that it was solid investment. >> the resourcefulness translated into raising almos d $40,000, savi
Search Results 0 to 1 of about 2 (some duplicates have been removed)